Still today, 35% – 40% of small businesses don’t have a website, let alone, a comprehensive online presence.
Because we’ve had such great feedback to our original post: The 18 Benefits of a Website for Small Business we’ve decided to upgrade and expand this blog post to “The 24 Important Benefits of a Small Business Website”.
Here is an extended list of benefits you might not have thought about:
- Create a Lasting First Impression
- Another Powerful Sales Tool
- Look Established and Ready for Business
- Become the Authority in Your Niche
- Great Way to Build Your Email List
- Analyze Your Efforts by Reviewing Your Analytics
- Increase Your Visibility
- Improve Your Advertising Effectiveness
- Save Money on Printing and Distribution Costs
- Easy Access to New Customers
- Own Your Internet Identity
- Easy to Use and Always Up to Date
- Mobile-friendly Design
- Improve Productivity
- Educate Your Customers
- Expand Your Market
- Extend Your Local Reach
- Promote & Sell Products & Services
- Promote Your Brick and Mortar Footprint
- Use Specific Pages as Training Aids or Sales Tools
- When You Change Locations
- Great Tool for Finding New Employees
- Encourage Two-Way Communication
- Improve Customer Service